Skip to content

2021 VIP Media Kit



Click here for the PDF version of the Media Kit.

Editorial Calendar

February Bridal
March Real Estate/Lawn & Garden
April VIP Kids/Academic
May Live Local(ly)
June/July Financial
August Health & Beauty
September Football & Fashion
October All About Women/Local Cuisine
November All About Home
December/January Holiday Gift Guide/New Year New You

 

Event Coverage

VIP Knoxville is packed with coverage of local parties, galas and fundraisers including:

  • L’Amour Du Vin
  • Best of Blount
  • East Tennessean of the Year
  • Opera Ball
  • Knoxville Challenger
  • Bacon at the Bear
  • Hats in Bloom Luncheon
  • Pinnacle Business Awards
  • Emerald Ball
  • Jr. League of Knoxville Spring Gala
  • Heart Ball
  • Equal Opportunity Awards Gala
  • Grains and Grits Festival
  • Bijou Jubilee
  • Hope Gala
  • Boot Scootin’ Ball
  • Art Moderne Design
  • Nine O’Clock Cotillion
  • Knoxville Garden Club’s Flower Show
  • Evening in Orange
  • TEE Up for Trauma Golf Tournament
  • Fantasy of Trees Preview Party and Gala
  • Evergreen Ball
  • Zoofari
  • KMA Holiday Home Tour
  • Women’s Fund Luncheon
  • Go Red Luncheon
  • Green Thumb Gala
  • Summer Swing
  • Kick Off to Summer
  • Symphony Ball

 

Features & Departments

SPECIAL SECTIONS Special sections dedicated to a topic or industry important to the community.

PEOPLE & PLACES Exciting news such as promotions, fundraising gifts,  job announcements, and important who’s who and what’s what.

VIPROFILES Conversations with Knoxville’s business owners, community leaders and philanthropists.

CALENDAR OF EVENTS Your comprehensive list of local events and charitable fundraisers.

 

 

Ad Sizes

FULL PAGE
Keep vital information inside the live area. Other items should reach the bleed size.
 

1/2 VERTICAL
4.3125w x 11.25h

1/4 ISLAND
4.3125w x 5.5h

1/8 HORIZONTAL
4.3125w x 2.625h

 

  1/2 HORIZONTAL
8.875w x 5.5h

1/3 HORIZONTAL
BLEED: 10.5w x 4h
TRIM: 10w x 3.75h
LIVE: 8.875w x 3.25h

 

 

Deadlines

All ad material must be submitted by the 20th of each month for the next month’s issue.

For customer-supplied ads, space must be reserved by the 20th and the camera-ready ad must be submitted by the 23rd.

 

Mechanics

VIP Knoxville is printed on high quality, bright white, coated paper.We operate in a Macintosh OSX production environment.

CUSTOMER-SUPPLIED ADS

PDF files are preferred. Fonts should be embedded or outlined. Images should be CMYK and at least 300 dpi.

AD MATERIAL SUBMITTED FOR DESIGN
EPS or vector files are preferred for logos. All photographs should be high resolution .jpg or .tif files 300 dpi or higher.

CONTACT INFO
ANDREA MILLER, EDITOR & SALES
andrea@vipknoxville.com

RENÉE SPROUSE, SALES EXECUTIVE
renee@vipknoxville.com

JOHNNA EASTER, SALES EXECUTIVE
johnna@vipknoxville.com

JEFFREY HOWARD, OWNER
jhoward@vipmag.com

CHRISTY WOMACK, OWNER
cwomack@vipmag.com

JENNIFER CONNELLY, OWNER
jconnelly@vipmag.com

 

Readership

GENDER: 40% Male 60% Female
MEDIAN AGE: 33-55
TARGET AGE: Teenagers to Retirees
AVERAGE HOUSEHOLD INCOME: $75,000 to $100,000
EDUCATION: College Graduate
DINE OUT: average 6-8 times per month
TRAVEL: average 2-3 times per year

The Power of Print

Print magazines inspire readers to take action. 64% of readers are inspired to take action after seeing a print magazine ad.

ACTION TAKEN INCLUDES:

  • have a more favorable opinion about the advertiser
  • consider purchasing the advertised product or service
  • gather more information about the advertised product or service
  • recommend the product or service
  • visit the advertiser’s website
  • purchase the product or service
  • clip or save the ad
  • visit or plan to visit a dealership

 

Print magazines are No. 1 in reaching affluent influential consumers in more categories than all other media combined.

MAGAZINES SHOW THE HIGHEST RETURN ON ADVERTISING SPEND BY FAR.

 

Distribution

DOWNTOWN/EAST KNOXVILLE
Beck Cultural Center
Black Horse Pub & Brewery
Bliss
Brown Bag Restaurant
Calhoun’s
Chesapeake’s
Clancy’s Tavern & Whiskey House
Crowne Plaza Hotel
Dogwood Arts
Gay Street Racks
Hampton Inn
Hilton Downtown Knoxville
Hyatt Place Knoxville
KAT
Knox High Senior Living
Knoxville Chamber Of Commerce
Knoxville Civic Coliseum
Knoxville Convention Ctr
Knoxville Museum of Art
Knoxville Visitors Ctr/Blue Plate
Special
KUB
Lawson McGhee Library
Magpies Bakery
Main Avenue Rack
Market Square Rack
McDonald’s
Medic Regional Blood Center
Nama Sushi Bar
O.P. Jenkins
Ruth’s Chris Steak House
Salon B&B
Status Dough
SunTrust Bank
The Muse
The Oliver Hotel
The Phoenix Pharmacy & Fountain
The Tennessean Hotel
TN Valley Title Ins Co
Union Ave Books
Vienna Coffee House
Wicked Chicken
YMCA
Zoo Knoxville
UNIVERSITY OF TENNESSEE
Children’s Hospital
Cook Out Office
Domino’s Pizza
Fed-X
Fieldhouse Social
Fort Sanders Regional Med Ctr
Stefano’s Pizza
University Orthopedic Surgeons
Urology Specialists of East TN
UT Medical Center
BEARDEN/WEST HILLS/ROCKY HILL/CEDAR BLUFF
Abloom Florist
Allergy Specialists of Knoxville, PLLC
Archer’s BBQ
ARWorkshop
Ashe’s Wine & Spirits
Associated Pain Specialists
Aubrey’s
Backporch Mercantile
Barker Sleep Institute & Clinic
Bearden Branch Library
Behavioral Medicine Institute, PC
Bennett
Better Life Medical
Bistro By The Tracks
Bob’s Liquor & Wine
Bobby Todd/Todd Richesin Interiors
Butler & Bailey
Buttermilk Sky Pie Shop
Cakmes Dental Studio
Calhoun’s On The Hill
Carolina Ale House
Casa Don Gallo
Citizens Bank
Copper Cellar West
Cornerstone Dental Arts
Dead End BBQ
Donald H Henson, DDS
E TN Prosthodontics
El Mezcal
Elle Boutique
Endocrinology Consultants of E TN
Est8te
European Wax Center
Family Care Specialists
Family Hearing Center, Inc
First Bank
G&G Interiors
Gastrointestinal Assoc, PC
Glass Bazaar
Gold’s Gym
Golden Rule Dental Center
Gregory Brewer, MD
Grow Salon
Ham N Goodys
Harvest - Land, Sea & Vine
Healthy Lifestyle
Holloway Law & Mediation
Holly’s Gourmet Market
Holy Land Market
Homberg Chiropractic
Home Federal Bank
J. Joseph Kennedy, MD
Juice Bar
Keller Williams Signature
Kendra Scott
KIDC, PC
Kimball’s
Knoxville Comprehensive Breast
Center
Knoxville Endodontics
Knoxville Orthopedic Clinic
Lenny’s Sub Shop
Long’s Drug Store
M.S. McClellan & Co.
Makino Japanese
Mama Mia Cuisine
Mark Evans, DMD, PC
Markman’s
Massage Envy Spa
Merle Norman Cosmetics
Mortgage Investors Group
Mountain Commerce Bank
Nama Sushi Bar
Nixon’s Deli
Obligato
Oral & Maxillofacial Surgery
Parkwest Medical Center
Pelancho’s Restaurant
Peninsula Outpatient Center
Pero’s On The Hill
PME Communications
Prestige Cleaners
Prism Pool
Prohibition Package Liquor Store
Prosperity Partners Wealth
Management, LLC
Provision Health & Fitness
Provision Proton Therapy
Qdoba Mexican Restaurant
Raymond James
Realty Executives Assoc
Rice Buick
Roger’s Rockin Blues Café
Salon Aquarius
Salon Azure
Salon Centric
Salon De Trois
Salon OC
SmartBank
Sola Salons
Sole In The City
South College
Southern Market
Standard Kitchen & Bath
StatCare
Status Dough
Sullivan’s Fine Food
Summit Medical Group
The Beauty Market
The District Gallery
The Happy Envelope
The Trust Company
The Village Exchange
TIS
TN Cancer Specialists
TN College Of Technology
TN Eye Care
TN Valley Title Ins Co
Toddy’s Liquor & Wine
Top Knox Beauty
US Cleaners
Warehouse Liquors
Winston Eye & Vision Center
WEST KNOXVILLE/FARRAGUT/
HARDIN VALLEY
Anaba Japanese Cuisine
Archer’s BBQ
Breazeale Clinic
Cadillac of Knoxville
Campbell Station Wine/Spirits
Chef’s Asian Cuisine
Chesapeake’s
Cinnaholic
Concord Veterinary Hospital
David’s Abbey Carpet & Floors
Don Gallo Mexican Grill
El Mezcal Mexican Restaurant
Exact Tile
Family and Cosmetic Dentistry
Farragut Branch Library
Farragut Chamber of Commerce
Fort Sanders Health & Fitness Center
Fort Sanders W Diagnostic Center
Fort Sanders W Outpatient Surgery
Fox Den Country Club
Fulin’s Asian Cuisine
Gallian Medical Group
Gold’s Gym
Hardin Valley Internal Medicine
Harper Auto Square
Hibachi Grill
Home Federal Bank
Homespun Craft & Antique Mall
Ichiban Asian Cuisine
Juice Bar
King College Office
Knoxville Dental Center
Knoxville Eye Center
Knoxville Orthopedic Clinic
Knoxville Pediatric Dentistry
Knoxville Wholesale Furniture
Land Rover of Knoxville
Lexus of Knoxville
Little Happy
Makita Japanese Grill & Sushi
Massage Envy
Mercedes-Benz of Knoxville
Milestones Event Center
Miller Eye Care & Optical
Mimi’s Café
Northshore Brasserie
Northshore Professional
Northshore Senior Living
Northshore Wines & Spirits
O! Chulos Grill & Bar
Parkwest Therapy Center
Prestige Cleaners
Regions Bank
Revolution Dance
Salon Amie
Salon Biyoshi
Salon La Roy
Snooty Anti-Aging
Soho Nails & Spa
Tennessee Ctr For Internal Medicine
Tennova Physicians Plaza II
Tennova Sleep Center
The Bingham Group
The Eye Group
The Snappy Tomato
Trillium Plastic Surgery
United Community Bank
Virginia Jane
Water Into Wine
Willow Creek Golf Club
NORTH KNOXVILLE & POWELL
Allergy & Asthma Affiliates
Archer’s BBQ
Blackmon Pediatrics
Bombshells Salon Knox
Cherokee Health Systems
E TN Eye Surgeons
First Century Bank
First US Bank
Gallaher Plastic Surgery
Gastrointestinal Assoc, PC
Home Federal Bank
Jackie’s Dream
Knoxville Dental Center
Knoxville Orthopedic Clinic
Massage Envy
Merchant’s Wine & Spirits
My Family Dentistry
Pop’s Wine & Liquor
R&Co Salon
Rusty Wallace Honda
Rusty Wallace Kia
Rusty Wallace Nissan
Southeastern Retina Associates
Sulack Chiropractic
Tennessee Cancer Specialists
Tennova Health & Fitness Center
Tennova Physicians Plaza
The Endoscopy Center North
The Handmade Table
Y-12 Federal Credit Union
BLOUNT COUNTY
Aiden Bren Salon
Alcoa Hwy Liquor Store
Allergy, Asthma & Sinus Center
ATI Physical Therapy
Aubrey’s
Bill Cox Furniture
Blount County Eye Center
Blount Memorial
Blount Partnership
Calhoun’s On The Creek
Care Today Clinic
City of Alcoa
Country Creek Dental
Covenant Health
Dana S Martin, DMD MS
Dandy Lions
East TN Dental Assoc
East TN Dermatology Group
East TN Development District
Foothills Milling Co.
Foothills Plaza Wine & Spirits
GNC
Green Meadow Country Club
Green Meadow Wine & Spirits
Head to Toe Massage
Keller Williams Realty
Maryville Orthopedic Clinic
National Fitness Center
O’Charley’s
Olympia Athletic Club
Park Med Urgent Care
RT Lodge
Rusty Wallace Kia
Smartbank
Smoky Mountain Brewery
Subs & Such
Summit Medical Group
Tac Air
Texas Roadhouse
The Center for Dermatology &
Surgery
The Walnut Kitchen
Topside Physicians
Vienna Coffee Shop
LOUDON COUNTY
Loudon County Chamber of
Commerce
Greer’s Home Furnishings
Meadow View Greenhouses
Sons of Smoke
The Venue at Lenoir City
Visit Loudon County

More Stories

  • Editor's Letter

    Do you have a favorite month?

    Mine’s October. I can find something good to say about almost every month. Sometimes the only good thing I can find to say about February is that it’s at least the shortest month, but that counts for something. But I love, love, love October.

    Read More
  • Portrait of Judge Reeves Unveiled

    The official portrait of Judge Pamela L. Reeves, who passed away last year from cancer, was unveiled at a dedication of a memorial garden in her honor. Appointed by President Obama to serve as a United States District Judge of the United States District Court for the Eastern District of Tennessee in 2013... Read More
  • Knoxville Cycleboats Announces Launch

    Launched September 2021, Knoxville Cycleboats offers a one-of-a-kind way for groups to enjoy Knoxville’s scenic riverfront during private cruises. Founded by Chicago entrepreneur Ron Silvia, Knoxville Cycleboats is the first out-of-state offshoot of parent company Chicago Electric Boat Company.  Read More
  • Knoxville Area Urban League Holds Matchmaking Event

    More than 100 people attended the Knoxville Area Urban League’s networking session for disadvantaged, minority-, women- and veteran-owned businesses to explore construction opportunities connected to the proposed multi-use stadium development near downtown.  Read More