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Jonathan Bednar II




Following in his father’s footsteps was a natural progression for Jonathan Bednar II. After all, they have the same name as well as many of the same interests. So after graduating from the Walton College of Business at the University of Arkansas with a BSBA in Finance in May 2009, he decided to take the leap and started working with his dad at Paradigm Wealth Partners. Bednar gives credit to his father’s vigor and consistent drive for inspiring him to take a similar career path.

“My dad has over 20 years of experience in the financial services industry,” Bednar said. “Seeing his passion for helping people with their financial needs encouraged me to want to do the same.”

In 2017, with seven years of experience under his belt, Bednar decided to take the next step and take the CERTIFIED FINANCIAL PLANNER™ Exam. He passed with flying colors and as of March 2018, the title Certified Financial Planner accompanied his previous title of Wealth Advisor. “I am particularly proud of both the titles that I now have,” he stated. “It was hard work, but at the end of the day, I am now able to help people with a broader array of financial needs.”

Bednar likes to explain that Paradigm Wealth Partners is not the average financial advising company. “Like most financial advisors, we will sit down with our clients and discuss their income, goals, aspirations and long-term investments,” he indicated. “What we focus on is to provide genuine care for our clients and put their best interests ahead of our own. It is a selfless approach that has worked well for all parties involved.”

Although his dad has a strong enthusiasm for the financial services industry and isn’t sure if he will ever really retire, it is the younger Bednar who has taken the reins of Paradigm Wealth Partners. He has changed the financial advising game by investing time and energy with a wide range of clientele. He began by establishing a mission statement that encouraged both clients and the Paradigm team to strive for happiness and success. He wanted the company’s mission to reflect team effort and ensure a lifetime of opportunity, growth and benefits. They established their mission: “Create the Life You Love®.” This mission shows the importance for both parties to push themselves both personally and professionally. “I really want everyone to sow the seeds of a joyful and successful life,” Bednar explained. “This mission statement encompasses all of that and more.”

Not only does Bednar live his professional life by this mantra, it flows into his personal life as well. He is proud of the community he lives in and is always trying to give back when he can. Bednar and Paradigm support Alzheimer’s Tennessee, Knox Youth Sports, East Tennessee Children’s Hospital, Kiwanis International, Make-A-Wish Foundation, and many more non-profits through their endowment management services, sponsorships, donations or direct volunteer hours by their team members. “We are only as good as the community we live in,” Bednar acknowledged. “By giving back to the community, we can assure that everyone wil benefit from this great city we call home.”

Bednar followed in his father’s footsteps because he felt he could make a difference in people’s lives by supporting and advising them financially. “I truly believe that if you ‘Create the Life You Love®,’ everything else will fall into place,” he said. “I live it every day, and I encourage my clients to do the same.” I truly believe that if you ‘Create the Life You Love®,’ everything else will fall into place.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Paradigm Wealth Partners, a registered investment advisor and separate entity from LPL Financial.

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