Skip to content

VIProfile: Rusty Bittle




by Megan Venable

Meet Rusty Bittle. He’s a Karns native, a former real estate developer and a man with a big
dream. Really big. And fast.

Rusty owns Flatrock Motorclub, and you can usually find him on 800 acres in Cumberland County, overseeing the development of his own Motorsports Park.

“Basically, I want to create a country club, but instead of a golf course, it’s a racetrack,” is how he describes his concept. “But I want everyone in the family to have something to do.”

This dream is 25 years in the making. A friend invited him to a racetrack where Rusty and racing fell in love at first sight. He bought his first race car, got on the track and a racing enthusiast was born.

There was one aspect of the experience that got stuck in his craw, however. “There was never anything for the wives and kids to do,” Rusty says of when he and several racing friends would get together. “Once we were done with racing for the day, everyone went their separate ways. I want to build a world class racetrack with amenities where everyone in the family has something to do.”

When Rusty found the lot in Cumberland County, he knew he’d found the right spot. He bush-hogged the 800 acres himself and closed on the property within 90 days. Flatrock Motorosports Park is certainly a hard-earned labor of love according to Bittle. “This is it for me. It’s a lot of work and a lot of sleepless nights,” he says, while sheepishly adding, “I think all guys love cars.” Bittle also is planning to expand his motorclub with a public track for hosting events and wants to grow the number of youth events in the sport. When asked why the name Flatrock, Rusty jokes, “Well, it’s up on a big flat rock!”

Rusty is already seeing success with Flatrock Motorclub. Exclusive memberships are already being snapped up from other racing aficionados around the world. Interested parties from Alaska, New Zealand, Australia and the United Kingdom will be visiting East Tennessee and Flatrock, proving that a love of racing knows no nationality.

More Stories

  • Editors Letter

    I am pleased to share with you our October edition, devoted to celebrating Leading Ladies; women who are making a difference in Knoxville and beyond. These are women leading in boardrooms, hospitals, businesses and nonprofits. They are innovators and visionaries, mentors and caregivers, advocates and trailblazers.  Read More
  • Old Gray Cemetery Dedicates New Flagstaff in Honor of Frank and Gaines Pittenger

    On Sunday, September 14, family, friends, and community members gathered at Old Gray Cemetery for the dedication of a new flagstaff donated by the Pittenger family. The gift honors the memory of Frank Pittenger and celebrates the service of Gaines Pittenger, both of whom served as chairmen of Old Gray Cemetery for a combined 20 years. Read More
  • Knoxville Founders Launch Free Event App “OutThere” to Reconnect Communities

    Three University of Tennessee graduates have launched OutThere, a new event app built to help people rediscover what their community has to offer—from finding a new hobby, to making new friends or simply getting out of their house.  Read More
  • Covenant Health Knoxville Marathon continues and expands contribution to community

    Organizers of the Covenant Health Knoxville Marathon announce a continued and expandedcommitment in 2026 to the Patricia Neal Innovative Recreation Cooperative (IRC) as CovenantHealth demonstrates its ongoing dedication to Knoxville’s premier community health event.Covenant Health, the largest healthcare system and top employer in Knoxville, has committedonce again to support the multifaceted racing event in 2026, marking its 22nd year, both as titlesponsor and for the event overall. Read More