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2018 VIP Media Kit

Click here for the PDF version of the Media Kit.

Editorial Calendar

February Bridal
March Real Estate/Lawn & Garden
April VIP Kids/Academic
May Destination Downtown
June/July Financial/ VIP Pets
August Health & Beauty
September Football & Fall Fashion
October All About Women/Dining Guide
November All About Home
December/January Holiday Gift Guide


Event Coverage

VIP Knoxville is packed with coverage of local parties, galas and fundraisers including:

  • Jr. League of Knoxville Spring Gala
  • Heart Gala
  • Equal Opportunity Awards Gala
  • Camp Koinonia Game On Gala
  • Girl Talk Inc  - Strong Women, Strong World
  • KPIF’s Great Gatsby Gala
  • Bijou Jubilee
  • Hope Gala
  • Boot Scootin’ Ball
  • Art Moderne Design
  • Splendor in the Glass Reception
  • Nine O’Clock Cotillion
  • Knoxville Garden Club’s Flower Show
  • Town and Country Garden Club
  • The Dogwood Ball
  • Evening in Orange
  • Blackberry Farm Wine Event
  • Comedy for a Cause
  • Man Run
  • TEE Up for Trauma Golf Tournament
  • Fantasy of Trees Preview Party and Gala
  • Evergreen Ball
  • Zoofari Celebrity Bartending
  • KMA Holiday Home Tour
  • Women’s Fund Luncheon
  • Go Red Luncheon
  • Junior Assembly of Knoxville


Features & Departments

SPECIAL SECTIONS Special sections dedicated to a topic or industry important to the community.

PEOPLE & PLACES Exciting news such as promotions, fundraising gifts,  job announcements, and important who’s who and what’s what.

VIPROFILES Conversations with Knoxville’s business owners, community leaders and philanthropists.

THE ART OF LIVING Ideas & tips to make your event the party of the year!

CALENDAR OF EVENTS Your comprehensive list of local events and charitable fundraisers.



Ad Sizes

Keep vital information inside the live area. Other items should reach the bleed size.

4.3125w x 11.25h

4.3125w x 5.5h

8.875w x 5.5h

4.3125w x 2.625h




All ad material must be submitted by the 20th of each month for the next month’s issue.

For customer-supplied ads, space must be reserved by the 20th and the camera-ready ad must be submitted by the 23rd.



VIP Knoxville is printed on high quality, bright white, coated paper.We operate in a Macintosh OSX production environment.


PDF files are preferred. Fonts should be embedded or outlined. Images should be CMYK and at least 300 dpi.

EPS or vector files are preferred for logos. All photographs should be high resolution .jpg or .tif files 300 dpi or higher.









GENDER: 40% Male 60% Female
TARGET AGE: Teenagers to Retirees
AVERAGE HOUSEHOLD INCOME: $75,000 to $100,000
EDUCATION: College Graduate
DINE OUT: average 6-8 times per month
TRAVEL: average 2-3 times per year

The Power of Print

Print magazines inspire readers to take action. 64% of readers are inspired to take action after seeing a print magazine ad.


  • have a more favorable opinion about the advertiser
  • consider purchasing the advertised product or service
  • gather more information about the advertised product or service
  • recommend the product or service
  • visit the advertiser’s website
  • purchase the product or service
  • clip or save the ad
  • visit or plan to visit a dealership



Abloom Florist
Active Healthcare Center (2 locations)
All Occasions Party Rentals
Allergy Specialists of Knoxville, PLLC
American Lightning
Amnesty Health Care
Anaba Japanese Cuisine
Apple Cake Tea Room
Art Market Lobby
Ashe's Wine & Spirits
Ashley Furniture
Aubrey's (2 locations)
Austin's Steak & Buffet
Aveda Salon
Babalu Taco & Tapas
Barker Sleep Institute & Clinic
Barnes & Barnes
Barre 3
Bearden Branch Library
Behavioral Medicine Institute, PC
Bench Mark Physical Therapy (2 locations)
Bennett Galleries
Big Wheel
Billy Houston Group
Bistro at the Bijou
Bistro By The Tracks
Black Horse Pub & Brewery
Blackmon Pediatrics
Blount Partnership
Blue Coast Grill
Bob's Package Store
Bombshells Salon
Bosch Law Firm
Brazeiros Churrascaria
Bridgewater Place
Brown Bag Restaurant
Brown Chiropractic
Buttermilk Sky Pie Shop
Buzz Nabers Dental Boutique
Café 4
Cakmes Dental Studio
Campbell Station Wine & Spirits
Cancun Mexican Grill & Bar
Carolina Ale House
Casa Don
Castleton Events
Casual Pint
Cazzy's Corner Grill
Chef Ben Chinese
Chefs Asian Cuisine
Cherokee Health Systems
Chesney Dentistry
Children’s Ear, Nose & Throat
Children’s Hospital (3 locations)
Citi Fido
Citizens Bank
Clayton Performing Arts Center
Clementine’s Salon
Clinic at Phoenix
Closet Solutions
Coffee & Chocolate
Coldwell Banker
Concord Veterinary Hospital
Contemporary Women’s Health
Coolato Gelato
Cornerstone Dental Arts
Covenant Health
Crouch Florist
Crown Plaza Hotel
Cru Bistro & Wine Bar (2 locations)
Danny Adkin, DDS
Dayton Pest Control
Dead End BBQ
Dixie Kitchens
Dogwood Arts
Don Gallo Mexican Grill
Donald H Henson, DDS
Downtown Grill & Brewery
Downtown Wine & Spirits
Dr Ed Breazeale
Dr David Reath
Dr. Edmunds
Dr. Jason Hall
Duncan Automotive
Dynasty Express Chinese
Earth to Old City
East Tennessee Eye Surgeons
East Tennessee Vein Care
East TN Heart Consultants
East TN Plastic Surgery
East TN Prosthodontics
El Burro Flojo
El Mezcal Mexican Restaurant
Endocrinology Consultants of East TN
European Wax Center
Event Team Meeting
Exact Tile
Family and Cosmetic Dentistry
Family Care Specialists
Family Dentistry of Knoxville (2 locations)
Family Hearing Center, Inc.
Farragut Branch Library
Farragut Chamber of Commerce
Fieldhouse Social
First Security Bank (Downtown)
First Watch Café
Flower Pot
Fort Sanders Health & Fitness Center
Fort Sanders Regional Med Center (2 locations)
Fort Sanders W Diagnostic Center
Fort Sanders W Outpatient Surgery
Fountain City Jewelry
Fountain City Liquor & Wine
Fountainhead College
Fox Den Country Club
Frank’s Barbershop
Freidman's Appliances
Frussie's Deli
Fulin's Asian Cuisine
Gallaher Plastic Surgery & Spa MD
Gallian Medical Group
Garden Angel Party
Gastrointestinal Associates, PC (2 locations)
Gillian Medical Group
Golden Rule Dental Center
Gourmet's Market
Gregory Brewer, MD
Grow Salon
Ham N Goody’s
Hardin Valley Internal Medicine
Harper Acura
Harper Audi
Harper Infiniti
Harper Volkswagen
Hats in Bloom
Head Investment Partners
Healthy Lifestyle
Hibachi Grill
Hilton Hotel (Downtown)
Homberg Chiropractic
Home Federal Bank (6 locations)
Home2 by Hilton
Hotel Knoxville
Hyatt Place
Ichban Sushi & Asian Grill
International Delicacies
International Flair
Introduction Knoxville
Jack H. Tarr, MD
Jonathan Miller
Juice Bar (3 locations)
Kim Trent Real Estate Launch
Kitchen 919
Knox High Senior Living
Knoxville Chamber Of Commerce
Knoxville Chocolate Company
Knoxville Dental Center (2 locations)
Knoxville Endontics
Knoxville Eye Center
Knoxville Museum of Art
Knoxville Oral and Maxillofacial Surgery, P.C.
Knoxville Orthopedic Clinic (3 locations)
Knoxville Pediatric Dentistry
Knoxville Visitors Center
Knoxville Wellness
Knoxville Wholesale Furniture
Kotsianas, DDS
Lambert's Health Care
Landry & Azevedo Law
Law Family Denistry
Laws Interiors
Lawson McGhee Library
Lenny's Sub Shop
Lexus of Knoxville
Lice Clinics of America
Long's Drug Store
Mackley Jewelers
Makino Japanese
Makita Japanese Grill & Sushi
Mandarin House
Mark Evans, DMD, PC
Market House Café
Market Square - South
Market Square Café
Massage Envy (3 locations)
Mast General Store
Max Potential Rehabilitation
McAlister's Deli
McScrooge's Wine & Spirits
Medi Weight Loss
Methodist Medical Center
Mi Pueblo
Miller Eye Care & Optical
Mimi's Café
Mortgage Investors Group (2 locations)
Movement Mortgage
Moxley Carmichael
Muse Knoxville
My Family Dentistry
Myers Orthodontics
Myrtle's Chicken & Beer
Nama Sushi Bar (2 locations)
Naples Italian Restaurant
Natural Alternatives Hair Spa
Nixon's Deli (2 locations)
Northshore Brasserie
Northshore Senior Living
Northshore Wine & Spirits
Not Watson's
Nutting Comprehensive Dentistry
O.P. Jenkins
O'Chulos Grill & Bar
Oasis Day Spa
Oliver Royale
Oliver Hotel
Oodles Uncorked
Oral & Maxillofacial Surgery (2 locations)
Park West Medical Center (3 locations)
Park's Pediatric Clinic
Parkwest Therapy Center
Paws Pet Supply & Grooming
Pearl on Union
Pelancho's Restaurant
Pellissippi CC (JL Goins Admin Bldg)
Pellissippi Pediatrics
Peninsula Outpatient Center
Penn Station E Coast Subs
Performance Medical
Pero's On The Hill
Pero's Restaurant
Persian Rugs
Pete's Coffee Shop
Phoenix Lobby
Phoenix Pharmacy
Planet Fitness
PME Communications
Pop's Wine & Liquor
Premier Surgical Associates
Prestige Cleaners (3 locations)
Prestige Properties
Prohibition Wine & Spirits
Prosperity Partners Wealth Mgmt
Providence Homes
Provision Health & Fitness
Provision Proton Therapy
Puleo's Grille (2 locations)
Pure Luxe Salon & Spa
Qdoba Mexican Restaurant
Radiation Oncology
Regions Bank (2 locations)
Remax Preferred Properties
Renfro's Interiors
Results Physiotherapy
Rice Buick GMC
Rick Terry Jewelers
Rita's Bakery
River View Towers
Robert Kelso DDS
Rock Paper Scissors Salon
Roger's Rockin Blues Café
Roosters Bar & Grill
Ross the Boss
Rutenburg Homes
Ruths Chris
Salon Amie
Salon Azure
Salon Centric
Salon De Trois
Salon Visage
Sam & Andy's
Seasons Wellness
Sequoyah Nails
Realty Executives (Sharon Bailey and Dick Browder)
Keller Williams (Sharon Laing)
Schmid & Rhodes Construction
Simoniz Car Wash
Skin Wellness Center
Snooty Anti-Aging
Soho Nails & Spa
Sola Salons
Sole In The City
South College
Southeastern Dermatology
Southeastern Retina Associates
Spa Visage
SR Medical Services
Standard Kitchen
Stephano's Pizza
Sullivan's Fine Food
Summit Express Clinic
Summit Medical Group (2 locations)
SunTrust Bank (2 locations)
Susan Bourdeau
Tailgate Tennessee
Taste of Thai
Tellico Golf Club
Tellico Village Yacht club
Tennessee Cancer Specialist
Tennessee Center For Internal Medicine
Tennova Health & Fitness Center
Tennova Hospital (6 locations)
Tennova Obstetrics & Gynecology Associates
Tennova Physicians Plaza
Tennova Sleep Center
Tequila Amigos
The Casual Pint
The District Gallery
The Endoscopy Center - North
The Eye Group
The Happy Envelope
The Market
The Oliver Hotel
The Peoples Bank
The Phoenix Pharmacy
The Snappy Tomato
The Tennessean Hotel
The Tomato Head Restaurant
The Village Exchange
TN Cancer Specialists
TN College Of Technology
TN Eye Care
Toddy's Liquor & Wine
Topside Physicians
Tre Salon
Tree & Vine
Twig Children’s Boutique
UBS Financial
United Community Bank
University Orthopedic Surgeons
Urban Salon
US Cleaners
USI Motors
UT Medical Center (2 locations)
Venue @ Lenoir City
Vienna Coffee House
Village Exchange
Virginia College
Visit Knoxville
Walker Collision
Wallace Paper Co
Warehouse Liquors
West Hills Flats & Taps
Wild Eggs
William F. Conley Bldg
Winston Eye & Vision Center
Wolfgang Interiors
Women's Basketball Hall of Fame
Yassin's Falafel House
Zoe’s Kitchen

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