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2018 VIP Media Kit



Click here for the PDF version of the Media Kit.

Editorial Calendar

February Bridal
March Real Estate/Lawn & Garden
April VIP Kids/Academic
May Destination Downtown
June/July Financial/ VIP Pets
August Health & Beauty
September Football & Fall Fashion
October All About Women/Dining Guide
November All About Home
December/January Holiday Gift Guide

 

Event Coverage

VIP Knoxville is packed with coverage of local parties, galas and fundraisers including:

  • Jr. League of Knoxville Spring Gala
  • Heart Gala
  • Equal Opportunity Awards Gala
  • Camp Koinonia Game On Gala
  • Girl Talk Inc  - Strong Women, Strong World
  • KPIF’s Great Gatsby Gala
  • Bijou Jubilee
  • Hope Gala
  • Boot Scootin’ Ball
  • Art Moderne Design
  • Splendor in the Glass Reception
  • Nine O’Clock Cotillion
  • Knoxville Garden Club’s Flower Show
  • Town and Country Garden Club
  • The Dogwood Ball
  • Evening in Orange
  • Blackberry Farm Wine Event
  • Comedy for a Cause
  • Man Run
  • TEE Up for Trauma Golf Tournament
  • Fantasy of Trees Preview Party and Gala
  • Evergreen Ball
  • Zoofari Celebrity Bartending
  • KMA Holiday Home Tour
  • Women’s Fund Luncheon
  • Go Red Luncheon
  • Junior Assembly of Knoxville

 

Features & Departments

SPECIAL SECTIONS Special sections dedicated to a topic or industry important to the community.

PEOPLE & PLACES Exciting news such as promotions, fundraising gifts,  job announcements, and important who’s who and what’s what.

VIPROFILES Conversations with Knoxville’s business owners, community leaders and philanthropists.

THE ART OF LIVING Ideas & tips to make your event the party of the year!

CALENDAR OF EVENTS Your comprehensive list of local events and charitable fundraisers.

 

 

Ad Sizes

FULL PAGE
Keep vital information inside the live area. Other items should reach the bleed size.
 

1/2 VERTICAL
4.3125w x 11.25h

1/4 ISLAND
4.3125w x 5.5h

  1/2 HORIZONTAL
8.875w x 5.5h

1/8 HORIZONTAL
4.3125w x 2.625h

 

 

Deadlines

All ad material must be submitted by the 20th of each month for the next month’s issue.

For customer-supplied ads, space must be reserved by the 20th and the camera-ready ad must be submitted by the 23rd.

 

Mechanics

VIP Knoxville is printed on high quality, bright white, coated paper.We operate in a Macintosh OSX production environment.

CUSTOMER-SUPPLIED ADS

PDF files are preferred. Fonts should be embedded or outlined. Images should be CMYK and at least 300 dpi.

AD MATERIAL SUBMITTED FOR DESIGN
EPS or vector files are preferred for logos. All photographs should be high resolution .jpg or .tif files 300 dpi or higher.

CONTACT INFO
ANDREA MILLER, EDITOR & SALES
andrea@vipknoxville.com

RENÉE SPROUSE, SALES EXECUTIVE
renee@vipknoxville.com

DAVID RENFRO, DIRECTOR OF BUSINESS DEVELOPMENT
david@vipmag.com

JEFFREY HOWARD, OWNER
jhoward@vipmag.com

CHRISTY WOMACK, OWNER
cwomack@vipmag.com

JENNIFER CONNELLY, OWNER
jconnelly@vipmag.com

 

Readership

GENDER: 40% Male 60% Female
MEDIAN AGE: 33-55
TARGET AGE: Teenagers to Retirees
AVERAGE HOUSEHOLD INCOME: $75,000 to $100,000
EDUCATION: College Graduate
DINE OUT: average 6-8 times per month
TRAVEL: average 2-3 times per year

The Power of Print

Print magazines inspire readers to take action. 64% of readers are inspired to take action after seeing a print magazine ad.

ACTION TAKEN INCLUDES:

  • have a more favorable opinion about the advertiser
  • consider purchasing the advertised product or service
  • gather more information about the advertised product or service
  • recommend the product or service
  • visit the advertiser’s website
  • purchase the product or service
  • clip or save the ad
  • visit or plan to visit a dealership

 

Distribution

Abloom Florist
Active Healthcare Center (2 locations)
All Occasions Party Rentals
Allergy Specialists of Knoxville, PLLC
American Lightning
Amnesty Health Care
Anaba Japanese Cuisine
Apple Cake Tea Room
Art Market Lobby
Ashe's Wine & Spirits
Ashley Furniture
Aubrey's (2 locations)
Austin's Steak & Buffet
Aveda Salon
Babalu Taco & Tapas
Barker Sleep Institute & Clinic
Barnes & Barnes
Barre 3
Bearden Branch Library
Beautique
Behavioral Medicine Institute, PC
Bench Mark Physical Therapy (2 locations)
Bennett Galleries
Big Wheel
Billy Houston Group
Bistro at the Bijou
Bistro By The Tracks
Black Horse Pub & Brewery
Blackmon Pediatrics
Bliss
Blount Partnership
Blue Coast Grill
Bob's Package Store
Bombshells Salon
Bosch Law Firm
Brazeiros Churrascaria
Bridgewater Place
Brown Bag Restaurant
Brown Chiropractic
Buttermilk Sky Pie Shop
Buzz Nabers Dental Boutique
Cachepot
Café 4
Cakmes Dental Studio
Campbell Station Wine & Spirits
Cancun Mexican Grill & Bar
Carolina Ale House
Casa Don
Castleton Events
Casual Pint
Cazzy's Corner Grill
Chef Ben Chinese
Chefs Asian Cuisine
Cherokee Health Systems
Chesapeake's
Chesney Dentistry
Children’s Ear, Nose & Throat
Children’s Hospital (3 locations)
Chipotle
Chivo
Citi Fido
Citizens Bank
Clancy's
Clayton Performing Arts Center
Clementine’s Salon
Clinic at Phoenix
Closet Solutions
Coffee & Chocolate
Coldwell Banker
Concord Veterinary Hospital
Contemporary Women’s Health
Coolato Gelato
Cornerstone Dental Arts
Covenant Health
Crouch Florist
Crown Plaza Hotel
Cru Bistro & Wine Bar (2 locations)
Danny Adkin, DDS
Dayton Pest Control
Dead End BBQ
Dixie Kitchens
Dogwood Arts
Don Gallo Mexican Grill
Donald H Henson, DDS
Downtown Grill & Brewery
Downtown Wine & Spirits
Dr Ed Breazeale
Dr David Reath
Dr. Edmunds
Dr. Jason Hall
Duncan Automotive
Dynasty Express Chinese
Earth to Old City
East Tennessee Eye Surgeons
East Tennessee Vein Care
East TN Heart Consultants
East TN Plastic Surgery
East TN Prosthodontics
El Burro Flojo
El Mezcal Mexican Restaurant
Elle
Endocrinology Consultants of East TN
EST8TE
European Wax Center
Event Team Meeting
Exact Tile
Family and Cosmetic Dentistry
Family Care Specialists
Family Dentistry of Knoxville (2 locations)
Family Hearing Center, Inc.
Farragut Branch Library
Farragut Chamber of Commerce
Fed-X/Kinko's
Ferguson's
Fieldhouse Social
First Security Bank (Downtown)
First Watch Café
Flower Pot
Fort Sanders Health & Fitness Center
Fort Sanders Regional Med Center (2 locations)
Fort Sanders W Diagnostic Center
Fort Sanders W Outpatient Surgery
Fountain City Jewelry
Fountain City Liquor & Wine
Fountainhead College
Fox Den Country Club
Frank’s Barbershop
Freidman's Appliances
Frussie's Deli
Fulin's Asian Cuisine
G&G
Gallaher Plastic Surgery & Spa MD
Gallian Medical Group
Garden Angel Party
Gastrointestinal Associates, PC (2 locations)
Gillian Medical Group
Golden Rule Dental Center
Gourmet's Market
Gregory Brewer, MD
Grow Salon
Ham N Goody’s
Hardin Valley Internal Medicine
Harper Acura
Harper Audi
Harper Infiniti
Harper Volkswagen
Hats in Bloom
Head Investment Partners
Healthy Lifestyle
Hibachi Grill
Hilton Hotel (Downtown)
Homberg Chiropractic
Home Federal Bank (6 locations)
Home2 by Hilton
Hotel Knoxville
Hyatt Place
Ichban Sushi & Asian Grill
International Delicacies
International Flair
Introduction Knoxville
Jack H. Tarr, MD
Jonathan Miller
Juice Bar (3 locations)
KCBC
KIDC, PC
Kim Trent Real Estate Launch
Kitchen 919
Knox High Senior Living
Knoxville Chamber Of Commerce
Knoxville Chocolate Company
Knoxville Dental Center (2 locations)
Knoxville Endontics
Knoxville Eye Center
Knoxville Museum of Art
Knoxville Oral and Maxillofacial Surgery, P.C.
Knoxville Orthopedic Clinic (3 locations)
Knoxville Pediatric Dentistry
Knoxville Visitors Center
Knoxville Wellness
Knoxville Wholesale Furniture
Kotsianas, DDS
KUB
Lambert's Health Care
Landrover
Landry & Azevedo Law
Law Family Denistry
Laws Interiors
Lawson McGhee Library
Lenny's Sub Shop
Lexus of Knoxville
Lice Clinics of America
Long's Drug Store
Mackley Jewelers
Makino Japanese
Makita Japanese Grill & Sushi
Mandarin House
Mark Evans, DMD, PC
Market House Café
Market Square - South
Market Square Café
Markman’s
Massage Envy (3 locations)
Mast General Store
Mathnasium
Max Potential Rehabilitation
McAlister's Deli
McScrooge's Wine & Spirits
Medi Weight Loss
Mercedes
Methodist Medical Center
Mi Pueblo
Miller Eye Care & Optical
Mimi's Café
Mortgage Investors Group (2 locations)
Movement Mortgage
Moxley Carmichael
Muse Knoxville
My Family Dentistry
Myers Orthodontics
Myrtle's Chicken & Beer
Nama Sushi Bar (2 locations)
Naples Italian Restaurant
Natural Alternatives Hair Spa
Nixon's Deli (2 locations)
Northshore Brasserie
Northshore Senior Living
Northshore Wine & Spirits
Not Watson's
Nutting Comprehensive Dentistry
O.P. Jenkins
O'Chulos Grill & Bar
Oasis Day Spa
Obligato
Oliver Royale
Oliver Hotel
Oodles Uncorked
Oral & Maxillofacial Surgery (2 locations)
ORNL
Park West Medical Center (3 locations)
Park's Pediatric Clinic
Parkwest Therapy Center
Paws Pet Supply & Grooming
Pearl on Union
Pelancho's Restaurant
Pellissippi CC (JL Goins Admin Bldg)
Pellissippi Pediatrics
Peninsula Outpatient Center
Penn Station E Coast Subs
Performance Medical
Pero's On The Hill
Pero's Restaurant
Persian Rugs
Pete's Coffee Shop
Phoenix Lobby
Phoenix Pharmacy
Planet Fitness
PME Communications
Pop's Wine & Liquor
Precisionhc
Premier Surgical Associates
Prestige Cleaners (3 locations)
Prestige Properties
Prohibition Wine & Spirits
Prosperity Partners Wealth Mgmt
Providence Homes
Provision Health & Fitness
Provision Proton Therapy
Puleo's Grille (2 locations)
Pure Luxe Salon & Spa
Qdoba Mexican Restaurant
Radiation Oncology
Regions Bank (2 locations)
Remax Preferred Properties
Renfro's Interiors
Results Physiotherapy
Rice Buick GMC
Rick Terry Jewelers
Rita's Bakery
River View Towers
Robert Kelso DDS
Rock Paper Scissors Salon
Roger's Rockin Blues Café
Roosters Bar & Grill
Ross the Boss
Rutenburg Homes
Ruths Chris
Salon Amie
Salon Azure
Salon Centric
Salon De Trois
Salon Visage
Sam & Andy's
Seasons Wellness
Sequoyah Nails
Realty Executives (Sharon Bailey and Dick Browder)
Keller Williams (Sharon Laing)
Schmid & Rhodes Construction
Simoniz Car Wash
Skin Wellness Center
Snooty Anti-Aging
Soho Nails & Spa
Sola Salons
Sole In The City
South College
Southeastern Dermatology
Southeastern Retina Associates
Spa Visage
SR Medical Services
Standard Kitchen
Stephano's Pizza
Sullivan's Fine Food
Summit Express Clinic
Summit Medical Group (2 locations)
SunTrust Bank (2 locations)
Susan Bourdeau
TAC Air TYS
Tailgate Tennessee
Taste of Thai
Tellico Golf Club
Tellico Village Yacht club
Tennessee Cancer Specialist
Tennessee Center For Internal Medicine
Tennova Health & Fitness Center
Tennova Hospital (6 locations)
Tennova Obstetrics & Gynecology Associates
Tennova Physicians Plaza
Tennova Sleep Center
Tequila Amigos
The Casual Pint
The District Gallery
The Endoscopy Center - North
The Eye Group
The Happy Envelope
The Market
The Oliver Hotel
The Peoples Bank
The Phoenix Pharmacy
The Snappy Tomato
The Tennessean Hotel
The Tomato Head Restaurant
The Village Exchange
TN Cancer Specialists
TN College Of Technology
TN Eye Care
Toddy's Liquor & Wine
Topside Physicians
Tre Salon
Tree & Vine
Twig Children’s Boutique
UBS Financial
Uncorked
United Community Bank
University Orthopedic Surgeons
Urban Salon
US Cleaners
USI Motors
UT Medical Center (2 locations)
Venue @ Lenoir City
Vienna Coffee House
Village Exchange
Virginia College
Visit Knoxville
Walker Collision
Wallace Paper Co
Warehouse Liquors
West Hills Flats & Taps
Wild Eggs
William F. Conley Bldg
WindRiver
Winston Eye & Vision Center
Wolfgang Interiors
Women's Basketball Hall of Fame
Yassin's Falafel House
Zoe’s Kitchen

More Stories

  • Cocktails for a Cause

    Casey Fox, Jesse Mayshark and Amanda Mohney, the team behind Libacious Cocktail Catering, are on a mission. “We want people who organize fundraisers to think about what they can do to provide a richer experience,” said Jesse. Read More
  • Grant Boyd

    Doing the right thing has always been a way of life for Grant Boyd. As Senior Vice President for The Trust Company of Tennessee, it comes through naturally in his everyday work with his clients. “The Trust Company of Tennessee is a family of financial advisors who have a common goal of doing the right thing, showing respect for others and consciously following through with promises made,” Boyd said. Read More
  • Gem Hospitality Celebrates 10th Anniversary

    GEM Hospitality, formerly Glass Entertainment Management, recently celebrated its 10th anniversary with a new logo and company name and a redesigned website. GEM Hospitality offers corporate hospitality, incentive trips and unforgettable experiences to the world’s greatest sporting and entertainment events. Read More
  • Editor's Letter

    Megan Venable and Liz Lyons, two members of the VIP Knoxville event coverage team, recently texted me a selfie proclaiming “Wearing our uniform!” I fired right back with a photo: “Wearing mine, too!” Read More